Um, initially the Epic gardening was actually called Exonics. So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide. Like, it just so happens to have blown up. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. Never had been in one myself at the time. That neon light is abs. Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. Um, and yeah, I think you're right. I don't really know. He Jared: um, man, Kevin, that hour flew by, uh, . So that was like an exciting thing. Yeah. And so if I'm gonna make, I mean it's got like millions and millions of views, right? So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. Right. So I mean, the ideal. Thanks. I mean, if, let's say, you know, in my world you've got how to grow basil, right? And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. . . Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's website. Sign Up. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. Thinking so. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. Um, and now it's over 90%. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. Maybe at the, at the risk of, um, of, of delaying all the details. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. Uh, it's really just word of mouth. Right. I would say this campaign is a massive success. But, um, think of, think of a topic, let's say how to prune tomatoes, right? I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. WebNo mirando nosotros las cosas que se ven, sino las que no se ven: porque las cosas que se ven son temporales, mas las que no se ven son eternas. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. So it kind of seems like a great, great way to go relative to accounting at least. As a self-admitted geek and someone with an obsessive personality, he got hooked. I mean, I know people who are listening can't see it, but if you're watching a YouTube channel Oh yeah. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married No, I was almost like a kindergartner in the world of commerce. In 1920 there was 1 Espiritu family living in California. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. You probably know more than me. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. And there might be some really easy ways to change that. And so, like I know a lot about that space. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. . This way they can avoid. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. Kevin got into gardening in early 2011 with his first hydroponics setup. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Like most people would rather just work a pretty easy remote job at that point in time. So I was the second employee there, um, doing a lot of the marketing and book launch stuff. You know? But, you know, a lot of the products in the nursery just aren't that good, to be honest with you. SocialBee Review: Is It the Best, Affordable Social Media Management Tool? And it's very, it's a very good piece of content. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Menu Log In Sign Up Like an honest signal. Just so happened that I was selling more than 35 k a day because I had products set up. Yeah, I think so. WebView the profiles of people named Kevin Clarence Espiritu. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. Kevin Espiritus YouTube channel, Epic Gardening, is a sensation with over 1.5 million followers who flock to him for his breezy style and easy-to-understand gardening tips. But even back then, it was even more common to not be a part of your brand. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. Um, yeah. And then in 2020 we had 2.8 million. Um, that's, I believe at least better than probably half the courses on how to grow microgreens out there that you pay for. 25 Feb/23. Jared: Are you ready to jumpstart your next big idea? Introducing niche sites.com. We have a, there's a tool company I know of, they literally own an aluminum foundry. Yeah. He's got like three or four brands in the space. Neither of us had ever done it before and I was like, you know what? All Rights Reserved. Welcome back to the Niche Pursuits podcast. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. Here at Sunset, were currently on a mission to demystify gardening for first-timers. When youre on a balcony in an apartment, its about sun access and knowing where the light is coming in. Um, and then the same, same would apply for video. But yeah, I mean, you're, you're totally right. Kevin: products maybe? Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? Um, so we're hiring some competencies that I could get good at. Right. Hey Kevin, welcome onboard. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . But I obviously have a lot of love for that whole thing. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. Yeah. Um, mostly because we couldn't, I, I literally could not get enough of the product I was ordering as much as humanly possible. Any commerce company's ideal would be to own the entire stack, right? Mm-hmm. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. I gotta offer something a little bit different. Um, you know, where are, where are you going with this thing? The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. I thought I was going to, to farm in people's front yards, aggregate that land, and then sell the produce to like a local market or a restaurant or something. WebThe Espiritu family name was found in the USA in 1920. Kevin started his journey with The Authority Site System (TASS) And so can you! I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Um, and it would sell out literally in two days. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. Last Updated 2022-07-04T16:21:25Z lanzamientos How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. It's all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into somethingreal. This Episode is Sponsored by Search Intelligence & Nichesites.com. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. He produces great content and it's so fun to hear how he's done that along the way. And then I had very large platforms and a core product in the, in the market. . Niche sites.com offers a full range of services to help your content site grow. You just can't play that game. Mm-hmm. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. Yeah. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. Yeah. If you want similar link building PR campaigns for your website, head to search dash intelligence. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Oh. Right. Kevin: if you will. 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